In today's music industry, one of the top priorities for record labels is to make money. Plain and simple. Often times this means that artists get their albums put in stores and make approximately a dollar for each album sold. This is a huge rip off on the artists, just for the perks of having a label take care of the management side of the music world for them.
Come&Live! Record Label has set out to impact the music industry and change the reality of a label/band partnership for musicians. C&L! is a non-profit record label and their mission is to work with artists and equip them to use their music as a ministry. They have coined the term "musicianary" to describe the artists on their label. One of the unique things about the label is that most of their signed artists offer their music for free on the label's website with an option to donate and support the band. This is an awesome concept in the fact that they fully rely on their faith and their supporters to fund their work. It brings new meaning to the phrase artists use so often from the stage, "we couldn't do this without you." It involves the listener by enabling them to be a part of something more than just a big paycheck for a record label executive.
If you get the chance, you should check out their artists' music (they have signed bands of genres that range from hardcore all the way to worship), the albums are on the download page of the site and if you feel led then you can make a monetary donation or even donate with a Tweet. Their website is www.comeandlive.com or you can just click the link on my menu bar.
The video posted below is an acoustic performance by one of the Come&Live! bands Ascend the Hill. Enjoy!
-Andrew
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